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The iconic footwear brand, Dr. Martens epitomises the spirit of innovation, with a reputation for showcasing self-expression, creativity and rebellion. Established through the formation of an unlikely partnership between a British shoe-making family and a pair of maverick German professors, Dr. Martens acts as a piece of subcultural history, producing a diverse range of shoes and boots which celebrate individualism and which appeal to those who want to stand out from the crowd. The brand’s signature ‘AirWair’ sole allows comfort and durability, while the instantly recognisable yellow stitching and grooved sole acts as a symbol of youth culture.