Founded in 1975 by Jim Jannard, Oakley originally created motocross handgrips crafted from Unobtanium®, which helped to increase grip in damp conditions. An instant hit within the motocross community, Jannard then went on to revolutionise motocross goggle technology with the O Frame® MX, a design that soon became a favourite thanks to the unrivalled peripheral vision and impact protection they offered. Since then, Oakley has branched out into both sports and lifestyle sunglasses, offering the world’s first true performance eyewear with state-of-the-art technical innovation. Oakley turned eyewear into a vital tool for both athletes and fashion innovators with sports-inspired sunglasses engineered with over 600 different design and technological patents.